Pay per Performance, the newest Path to Online Marketing
Advertising firstly used to be a hit or miss game. You would place your advertisements and wait for results. If new customers didn’t come through the door, you had little choice but to review your advertisements and try again until you got it right.
Now, the new pick of “Pay Per Performance” advertising model gives you sudden results. Instead of paying to place your ad, you pay for each lead your ad produces.
One of the fastest ways to pull lots of forecasts to your web site is to get listed obviously in search engines. Unfortunately, with over one billion sites classified, your URL can get lost in the crowd.
Pay Per Performance can be of three kinds, namely –
Pay per performance Search Engine Advertising
Pay Per Performance search engines like Google, Yahoo give you a way about this problem. They list your site high for a fee. You can pay as little as a penny a click for each view the engine sends to your site. The rating is simple, “If no one clicks on your link, you don’t pay”.
The up side to these engines is you can adjust your listing until it works without working into debt. You can also list lots, even hundreds of keywords that will bring up your link.
The big disadvantage to Pay Per Performance search engines is many keywords get very little reply. Common keywords that draw lots of views are probably well known to other businesses in your industry. With everyone vying for the same keywords, the pay per performance prices can be bid up to some thousands’ per click.
Banner Advertising and pay per performance
Pay Per Performance banner advertising is also common. With banner response trending lower in current years, businesses are looking for ways around CPM (Cost per Mile) banner purchases that gets sophisticated results.
This plan works well when you develop a product and you want your target audience to click and can even rise responses by placing your banner on a graphic that helps you make your unique selling point.
Email Advertising For pay per performance
The newest innovation in Pay Per Performance digital marketing is the email which may well be the best idea yet, wherein views enter their email address to receive information on your business. You pay only for unique established email sign-up
By using the big three kinds of Pay Per Performance advertising — search engines Pay Per Performance, banners Pay Per Performance, and email Pay Per Performance – you give your ad budget with certain results. You also have the ability to evaluate hard statistics that render your results crystal clear.
Most Importantly, Pay Per Performance digital marketing lets your attention your marketing plan on getting results rather than just growing awareness. Not only do people learn your company/brand name, you also get the certain result of an interested view seeing your full offer either at your site or in an email.
“Headquartered in Bangalore and Serving Customers around the world, With Shared Advertising and Marketing Solutions, through a Unique Business model: Pay for Performance. Synergos is an Online Marketing firm, which always believes in Innovating, Implementing and Improvising new marketing strategies in a Combined Digital Marketing Environment.”